Is your head up in the Cloud?

Photo Courtesy of

Photo Courtesy of

Businesses are buzzing about the cloud. The International Data Group’s 2014 Enterprise Cloud Computing Study results show that 69 percent of businesses are already using cloud technology to some extent, with an additional 18 percent saying they plan to implement it in the near future.

From large established companies, big data firms to start-ups, companies are employing the cloud to store information, connect across multiple platforms and streamline workflow. Some companies are utilising the power of the cloud in their call centers – you can learn more about cloud contact center solutions from Megapath. Server space is an issue of the past as companies point in the same direction: to the cloud.

Solar and building efficiency and wind – oh my!

Cloud computing, or the use of the web-based virtual servers instead of on-site servers to store, manage and process data, is becoming a crucial factor in software technologies across many cleantech sectors.

There are dozens of solar software start-ups that are using cloud technology to drive down costs. An example of this is ModSolar, a company that streamlines the solar sales process with cloud – based proposals. Furthermore, many developers are utilizing Helioscope, a software cloud-based tool designed by Folsom Labs, that simplifies the process of engineering and selling solar projects.

The energy management software industry in another that is relying heavily on the cloud. These companies are using a combination of cloud-based applications and the Internet of Things to connect, visualize, analyze and control disparate assets. According to The Final Step, this is how nearly all businesses will be operating in the not too distant future.

Companies like Blue Pillar are developing technology platforms that rely on cloud computing for sharing information across multiple facilities to increase efficiency, resiliency and self-sufficiency.

Let us not forget wind. Cloud computing is directly increasing wind power output.

According to The Street, GE is increasing production of a wind farm by 20 percent by connecting the turbines to cloud-based software. By doing this the cloud, “not only gathers and analyzes industrial data, but improves its analytical capability over time by learning from a machine’s performance.”

Your feet on the ground; your business in the cloud

Cloud-based technology is also crucial to the development of companies as a business. A Deloitte report highlighted in Smart Company frames it perfectly: “The digital d

EMC's Global Forum Survey Includes over 10,000 respondents from 33 regions.

EMC’s Global Forum Survey Includes over 10,000 respondents from 33 regions.

isruption is not a function of technology, but rather an evolution of business.”

Forbes explains that cloud-computing leads to better business performance because of the availability of free IT resources to do innovative, customer-focused work, the improvement and automation of

business processes by sharing data across applications, and the reduction of costs. A benefit further compounded by the innovations in fog computing – to learn more about fog computing and how it relates to your business’s cloud-based infrastructure you may want to follow this link –

More and more companies are shifting to the use of cloud technology for a plethora of business functions including CRM, SFA, supply chain management, finance and accounting, etc. and more often than not will seek out specialized companies such as a Cloud software Company to build, develop and maintain unique software solution for any set of these particular business needs and processes.

In deciding on adopting a public or private approach to the cloud, companies need to consider: account flexibility, security, price, control and other determining factors. The latest cloud trend shows a hybrid system – a combination of private and public cloud computing – is the preferred approach.

Whether a company is large and established, mid-sized or just starting out, there are numerous benefits to using the cloud, which explains why cloud technology has exploded over the last few years and will continue to do so. Accessibility to the cloud in 2016 will continue to increase with more mobile access, cloud brokers and more.

So is your head in the “cloud?” For once – it should be.

Written by

Danielle is a partner and Senior Account Executive for Eco Branding. She is passionate about bringing her communications expertise to the cleantech industry. Danielle has over 7 years of public relations experience in different industries. She has a B.A. from the University of Maryland in Communication and Psychology with a focus in Public Relations. Danielle is a guest contributor for Renewable Energy World and Alternative Energy Magazine. Based in New York, Danielle enjoys hiking, camping, music and good beer!

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